Situated at the foothill of the Diablo Mountain, drenched with California sunlight, and breezy Monterey Bay wind.
“Why don't you go on west to California? There's work there, and it never gets cold. Why, you can reach out anywhere and pick an orange. Why, there's always some kind of crop to work in. Why don't you go there?”
― John Steinbeck, The Grape of Wrath
dry summers and mild, wet winters
Home of one-of-a-kind Blenheim apricot
San Benito County
Row crop vegetables
Nuts and Fruits
“It was the best of times...”
― Charles Dickens
1.5 to 2 acres to feed a cow calf pair for 12 months
Off the grid
For many parts of rural America, satellite internet is the only way to get connected.
One horsepower equals 33,000 foot-pounds of work per minute
The Actual Hollister
"There are those who think that California is a state where Spanish speakers should have natural sway. And there are those who think that this is a state where English speakers have preëminence, and there are those who insist that if we have any sense of history, of decency, the native peoples of California should be given the first seat at the table. And then there are those who have no idea at all about the history of the state and do not care.
But California has always been a state of visitors, of late arrivals, of seekers innocent and not so innocent. Though it might not be good enough for a Hollister clothing outlet, this is the real Hollister, a place where people work hard and sometimes struggle with their past and their present but look with great practicality toward the future."
- Dave Eggers, The New Yorker
Discing the land
San Felipe Water District
An acre foot is 325,851 gallons of water. One acre foot will cover approximately one football field with one foot of water.
California Water Crisis
Water is the lifeblood of planetary health
Super High Density Olive Crops
• Higher productivity per unit of area.
• Fully mechanized harvesting: Increase in speed and efficiency using over-the-row machines.
• High quality of the oil obtained, 100% extra virgin
"The traditional Mediterranean diet is characterized by a high intake of olive oil, fruit, nuts, vegetables, and cereals; a moderate intake of fish and poultry; a low intake of dairy products, red meat, processed meats, and sweets; and wine in moderation, consumed with meals.
Among persons at high cardiovascular risk, a Mediterranean diet supplemented with extra-virgin olive oil or nuts reduced the incidence of major cardiovascular events."
Primary Prevention of Cardiovascular Disease with a Mediterranean Diet, New England Journal of Medicine
Cheri and Matt's Apricot Farm
Living through a home renovation is like living in the wild.
Extending the olive branch
An engineer's blue print
Block 1 and 2 of the olive farm visible
No pesticide or fertilizer used
Feeling of success
No one in Hollister goes hungry
'Its the not the Destination, It's the journey.'
First Harvest First Cold Press
Extra Virgin Olive Oil
Pre-Order Waiting List
Expected deliveries in 2024 or 2025